A journey of a thousand miles begins with a single step . ..
This story goes back to the year 2011, when instead of just talking about the day to day issues, we started taking actions to solve them, by doing so we felt a great sense of satisfaction and motivation, our motivation was contagious and we soon formed a team which started researching on the root causes of day to day problems, exploring the options to resolve the problems and spreading awareness among people.
We started with awareness camps, initially, it didn't fetch good responses as people considered it a waste of time but soon we started gaining popularity in our local area. Our reusable bag distribution campaign at the local farmers' market was a hit in Northern India.
The adoption of SDGs in 2015 was a major impetus to our work which mainstreamed the social and environmental dimensions and people actually started realizing the significance of preserving our environment. This was the time when people not only started talking about terms such as 'green', 'organic', 'eco-friendly' but also started reflecting their appreciation towards these concepts in terms of choices they made
Every individual makes a conscious choice of sustainability over economic benefit, a wave of social innovation
To mobilize action towards the social, economic and environmental development at the local, national and global levels.